In the end, the ‘image’ of her brand (happy-go-lucky Kate Spade) was more important for her to keep up

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“Grieving deeply, Kate Spade’s older sister told The Star on Tuesday that her famous designer sister suffered debilitating mental illness for the last three or four years and was self-medicating with alcohol.”

http://www.kansascity.com/news/local/article212609069.html